Channel expands outdoor offer

29 April 2021

Melbourne outdoor furniture wholesaler Channel Enterprises is set to promote a new range of wicker furniture and stone tables at the upcoming edition of Furnitex, taking place from 15-18 July at Melbourne Exhibition Centre.

The new products are the result of customer demand for design led, contemporary wicker furniture and stone tables at reasonable prices, according to Channel managing director Tony Lillo.

“The majority of our customers are retailers who sell outdoor furniture, as well as gardening centres, which are increasingly moving into furniture as well as plants and gardening equipment.”

Priced to cater to the upper middle market, the new wicker range comprises around a dozen pieces including natural wicker and PE wicker options, while the stone table range includes both Travertine marble and Glass Reinforced Concrete (GRC) table tops and iron bases.

Both ranges are designed by Channel and manufactured offshore, complementing the company’s existing line of cast and wrought iron or GRC sandstone outdoor furniture, and cast iron garden ornaments and accessories.

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