Davis Furniture: New Directions

13 May 2021

 

Maxim Buffet       Seville Castille

Graham Allsop has no intention of spilling all the beans before Furnitex kicks off.

“Without being too specific, I can say that we’ll be launching new contemporary pieces in materials that haven’t previously been seen on the market,” reveals the Davis Furniture director who heads marketing and sales.

It’s a fresh direction for the Bayswater-based firm whose reputation for fine craftsmanship has remained firmly intact since the late Reg Davis began his business in a workshop at home in 1971 and rapidly won fame for his superb work.

Today, an expert team of designers and craftspeople produce the whole-of-house ranges sought by aficionados of classical Australian furniture in sustainable native timbers including blackwood and ash.

“We’re long been synonymous with traditional furniture in solid timber or veneers – the sort of large-scale pieces destined to be family heirlooms – and have always occupied the higher end of the market, but now we’re also focusing on innovative contemporary design,” said Graham.

There is another new direction being explored by the company that sells coast-to-coast. “One option we’re looking at is exporting to Europe,” says Davis’s marketing chief.

Visit Davis Furniture at Stand O6

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