Showcase your products to the market by Exhibiting at Australasia's premier furniture & furnishings Trade Fair


FAIR PROFILE

The Furnishing Industry Association of Australia (Vic/Tas) Inc presents FURNITEX. Australasia's largest furniture and furnishings Trade Fair showcasing the latest designs from Australian furniture manufacturers and importers. This Fair gives furniture and furnishing buying groups, retailers, interior designers, decorators and architects the opportunity to see and buy the latest products, learn the latest industry developments and network with their peers both at the Trade Fair and in a full program of concurrent functions. For more information on the features of the Fair visit the Feature Events page of this website.

2010 OVERVIEW

FURNITEX & DECORATION + DESIGN 2010 key satellite events of the Victorian Government's State of Design Festival attracted over 15,930 trade buyers. Up 12.5% on 2009. Over 300 Exhibitors took part in FURNITEX including over 60 Australian Manufacturers with 46 Designers participating in what is now Australia's No.1 furniture & furnishings design showcase, VIVID. A further 170 Companies participated in Decoration + Design Melbourne. Many exhibitors have reported good sales whilst Visitor feedback has been positive reinforcing the importance of this event in the Australian furniture and furnishings industry.

Download the 2010 Post Show Fact Sheet

WE BRING THE BUYERS TO YOU...

Supported by a comprehensive marketing campaign FURNITEX will bring you qualified and targeted trade visitors by:

  • Direct mail campaign of personalised invitations around Australia and Overseas to industry relevant buyers
  • Unlimited free trade invitations for exhibitor distribution
  • Regular visitor newsletters outlining new developments
  • Email, fax and SMS communications to visitors in the lead up to the Fair
  • Advertising, trade invitation inserts and editorial coverage in leading publications
  • Intensive PR campaign to generate media coverage
WHY PARTICIPATE
  • Raise your profile and consolidate your position in the industry
  • Meet 16,000+ qualified buyers in just 4 days
  • Accelerate your sales cycle using face-to-face marketing
  • Harness new business opportunities from 1000s of companies
  • Network within your industry and develop new business leads
  • Develop direct relationships with current and prospective buyers and overcome objections
  • Promote your latest ranges to a highly  targeted audience
  • Create brand awareness
VISITOR ANALYSIS?

You will meet Buyers, Owners, Directors & tradespeople representing...

 

 

 

 

 

 

 

Click graph to enlarge

87% of these visitors held direct authority or influence for purchasing*

Of those visitors...

  • 81% indicated that they discovered new products at the Fair
  • 79% discovered new suppliers at the Fair
  • 9% had organised a quote or appointment during the Fair
  • 89% indicated that they were ‘likely' to ‘very likely' to make contact with an exhibitor following the Fair
  • 29% placed orders or made purchases during the Fair
  • Excluding statistical outliers, the average amount spent on these purchases was approximately $4,437. Total $14,993,982
  • 71% expect to place orders after the Fair, with an average value excluding statistical outliers of approximately $7,924. Total $65,559,006
  • Based on the above figures it is estimated that over $80,552,988 worth of business will be written as a result of this Fair

*Statistics taken from an independent survey carried out by Micromex at Furnitex 2010