French chic at Furnitex

24 March 2021

French style specialist Bella House is preparing to promote three new lines through its upcoming showcase at the Furnitex trade fair.

With Bella House’s key offer comprising a range of classic French influenced furniture including dressers, bookcases, desks, dining settings, occasional chairs, a bedroom line and more, managing director Cameron Tilley confirmed the company’s new ranges would offer a blend of modern style and classic French design.

“One is a more contemporary range while the other two are more French inspired, with some new colours and finishes including oak timber in Grey Wash.”

The company’s offer was a rarity in the Australian furniture sector, he said.

“Our point of difference is our designs, quality and finish. Working with our international designer we bring European flavour to the Australian market, while remaining conscious of Australian’s lifestyle and furniture needs.”

Through showing at Furnitex, Bella House aimed to meet with existing clients while further exposing its product to the Australian market by establishing new relationships, Tilley said, adding his own experience of 18 years in the furniture retail sector gave the company a unique insight into how to best serve its clients.

“Coming from a retail background, we understand that the responsibility of an importer/wholesaler is to provide a high level of service, after-sales support, catalogues and most importantly back up stock to support our customers. We are continually striving to achieve and maintain these high standards.”

Bella House will be on display at Furnitex at Melbourne Exhibition Centre from 21-24 July.


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