Globe West/Box Furniture: Upmarket hits

14 July 2021

Globe West Sorrento   Globe West Copenhagen   Globe West Juno   Globe West/Box Furniture

The set designers for MasterChef Australia had a specific look in mind for the Ten Network’s hit reality show produced by Fremantle Media.

They found it at Globe West and Box Furniture – some stunning pieces, from sofas to coffee and side tables, that are transfixing viewers almost as much as the competing chefs.

“We’re getting a lot of press because of the show,” says Alan Mendel, who with his brother Stephen, established Melbourne-headquartered Globe West in 2004 and are sole agents for award-winning Box Furniture.

Both brands are acknowledged as upmarket contemporary furniture leaders and are in strong demand by top architects and interior designers. Their appeal is evident in the new collections to be presented at Furnitex.

“Among the 14 ranges we’ll be launching at the fair will be Copenhagen, which includes dining furniture, a TV buffet unit and coffee table, and a resort-style outdoor range called Sorrento,” says Alan.

“Both are in solid teak and Copenhagen will come in two colours – chestnut and grey. Among the pieces for Box Furniture will be a new mahogany bed, a beautiful Box Jewel mirror and a range of chairs and side-tables.”

International sales are growing for the Mendel brothers. “We’re exporting to Asia, as well as to Fiji and New Guinea,” notes Stephen, who heads production, marketing and sales.

Visit Globe West and Box Furniture on stand B12

 

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