Home grown brand hits H+H

24 March 2021

Commercial furniture specialist Anlee Industries will be setting its sights on new markets when it shows in the Hotel + Hospitality feature at the upcoming Furnitex.

Sales manager Michelle McLean said the company’s rapid expansion to date had placed it in strong position for growth.

“Anlee Industries was established in 2006 and while it is a young company, our small team has manufacturing experience spanning over 25 years. Since opening for business, we have been building a very healthy and loyal customer base. The timing is now right for us to launch our name as a whole on wider scale.”

The company manufactured a wide range of heavy commercial furniture aimed at the hospitality market, she confirmed.

“We offer complete products that involve various processes such as timberwork and upholstery, but our speciality is metal fabrication. Working with both mild steel and stainless steel, metal processes involve tube bending, Mig and Tig welding and robotic welding.”

“What makes us unique is the fact that we are able to manufacture complete furniture items or simply manufacture metal components to complement items that may or may not be furniture related. Our business and customer base is therefore quite varied. We work directly with venues and interior designers to manufacture furniture to specific requirements and we also manufacture metal components and frames to suit the needs of shop fitters or other furniture suppliers.”

With its factory plant located in Melbourne, another key point of difference was Anlee’s Australian-made profile.

“We invite our customers to visit our factory and showroom and I feel they appreciate a local factory buzzing with production, especially if it’s their own product. When venue operators have made a decision to purchase furniture, either for a simple upgrade or for a major refurbishment, we give them the confidence and peace of mind of knowing exactly where their furniture comes from and how it is made.”

Showing at Furnitex would enable the company to reach its target market in large volumes, including designers, architects, builders, shop fitters and venue operators, she said.

“Furnitex is our first major show, so we are primarily aiming to achieve brand awareness in the market. A trade show of this nature is a valuable marketing tool and we hope that it will assist us in expanding on and strengthening our customer base. There is great opportunity to generate new leads and potential sales.”

Anlee Industries will be on show at the Hotel + Hospitality feature of Furnitex from 21-24 July at Melbourne Exhibition Centre.



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