Morgon Furniture – The Goncalves dynasty

18 May 2021

As the recession bites, home comforts are becoming increasingly important and that key family venue, the living room, has rarely been more valued, observes Carlos Goncalves.

The managing director of Morgon Furniture, can speak with authority. This year marks the 25th anniversary of the Melbourne firm that specialises in quality lounge furniture.

Founded by Carlos’s Portuguese-born grandfather, Ernestino and Peter Morris – the latter sold his share to the Goncalves family and moved to New Zealand – Morgon has long been regarded as one of Australia’s foremost manufacturers of contemporary and traditional lounge furniture.

Today, three generations of Goncalveses produce the finely crafted furniture that includes custom-made pieces designed for individual tastes. “My grandfather is now 70, but still gets to work every day at 6am and my son Anthony is also working with us,” says Carlos.

“The latest trends reflect a preference for soft, curvaceous lines rather than severe, angular ones and fabrics have the edge on leather. The palette is soft too. The big new season colour is hessian – great with numerous shades including avocado and watermelon.

“Comfort is the big thing, especially for retirees. They want to sink into that relaxing high-backed sofa or armchair and enjoy a night in front of the plasma screen.”

Visit Morgan Furniture at Stand O35


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