Vivid winner gets down to business

30 July 2021

Corey Baker designsNewly anointed Vivid award winner Corey Baker is fielding interest from the US following his recent market Launch.

Baker, who launched Riva Limited Edition Furniture in April, said he was quoting on shipment of the Riva ‘Float Wine Dais’ to an interested US buyer, following exposure through the Vivid awards program at Furnitex Melbourne from July 16 to 19.

Awards programs such as Vivid were invaluable in gaining publicity, Baker said.

“I will also be attending the InDesign Launchpad Awards at the end of July in Sydney where my lounger was selected as a finalist, exhibited at Living Edge.
Hopefully having strong product will gain additional media exposure and promotion for myself and ultimately Riva.”

In addition to prototyping new designs, Baker’s plans include collaborating with local manufacturers and continuing to drive interest from design led local and overseas companies.

With Riva designs currently distributed through Melbourne showrooms and directly through his website, Baker said his immediate focus was on creating limited and commission pieces.

“My aim is to bringing a refreshing personality and timeless elegance to contemporary furniture through functional designs with a sculptural, visual presence.”

“I’ve always had a strong interest in product design, furniture in particular, which led to the launch of Riva. My background is in Industrial Design and since the completion of my degree I’ve gained experience from an automotive clay modelling career with GM Holden Design in Australia and the US, and at Jaguar and Volkswagen Design centres in Europe.”

Baker took out the award in the Commercial category of the Vivid design competition at Furnitex for his Lofoten Lounger. Other Vivid winners were Kieran Choy, in the Student category for the Aura Stool, Tim Coffey in the Concept category for the Prototype ergonomic chair and Joanna Butler in the Green category for the Flip ‘n Latch lounger.



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